Black Hat SEO Tricks That You Should Stop Using Right Away

Lot of search engine optimization techniques that were used few years ago are considered to be black hat techniques now. If you have not updated yourself regarding the current SEO techniques then chances are you might be using some unethical techniques and are thus not able to bring your website on the first page of Google. The algorithm of Google fights back these unethical black hat SEO methods and penalizes your website. Following is a list of black hat SEO tricks that you need to stop: 1. Avoid irrelevant keywords, keywords stacking and keywords stuffing Do not add irrelevant keywords to get extra page hits. Always keep the content focused on a specific topic so that users find exactly what they are searching for. Never repeat keywords over and over in one sentence or image alt text. Write sentence that makes sense with reasonable density of keywords. Instead of endlessly repeating keywords, use semantically related words. 2. Hidden text, tiny text and hidden links Do not make the
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SEO Improvements You Should Make In 2015

As we know, it takes a long time to see SEO results, and if you are the owner of the company and managing the entire company then it will take even longer to notice the effects. You should have a system in place to evaluate your SEO efforts. Also if you are a new company, it is more important that you perform SEO properly. After a year, you should analyze certain points to verify your SEO performance. Check for improvement in your keyword position, traffic and conversions To analyse the overall performance of SEO, you need to check these three major metrics. If you are a part of the SEO team, you will look for many other metrics also to improve the overall SEO results. Let us first take a look at these three metrics: 1. Keyword Position This is the first metric that you should study since is a major part of SEO. It helps in bringing your website in front of your target audience. If your content strategy is working well, you can witness your top keywords doing well in SERPs. 2. Traffic
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Top 10 SEO Tools Every Small Business Should Use

Every business needs SEO irrespective of its size. It is essential to optimize your website to stay ahead of your competition. There are various free tools available to solve your SEO needs. Here is a list of SEO tools that every small business should use. 1. Keyword Planner Keyword planner is used to determine the basic keywords needed for SEO. It is like a workshop which is used to build new or expand the existing keyword lists. By using this planner, you can get historical statistics, search for keyword ideas, and check how a list of keywords can perform. It even creates a new list of keywords by compiling several lists of keywords together. 2. Google Trends Google trends is used to find out trending phrase and trending keywords in Google. It uses real time searches to help you estimate consumer search behaviour. To boost your marketing strategy, you can use it by combining it with keyword planner. It helps in competitive comparison. 3. Page Speed Insights Your website should load
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Top 10 SEO Tips For Marketing Your Startup

Marketing as we know has become an integral part of every business. If you want your business to sustain in the competitive environment, you need to come up with a great marketing strategy. For marketing your startup in this era, you need to have SEO in place. When it comes to developing SEO for keeping your website at the top in the search engine results, the new face of the internet requires a fresh strategy. Following are some new SEO techniques you can follow in 2015: 1. Figure out the target keywords for your business A proper SEO research starts with targeting keywords. You can easily determine the keywords that are highly competitive based on your demographic and thorough analysis. This is the first step towards building rapport with your audience as what keywords you target will get your readers interested in your content. 2. Being responsive is essential As per the new Google update, your website should be mobile friendly. A lot of searches are made nowadays through smart pho
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